H A U S I E R E R & W I R T

CHF 60.00

LIMITED SCARF EDITION 2026 x MAIS/ON KO.
PRE-ORDER. EDITION OF 32.

It’s more than just time to stand for something and to stand up to something. Stand with us – the 95% of creative workers, who bring enormous extra value to society and also make a big economic contribution overall (often a zero-sum game for the people who start things, but lots of local businesses, individuals, and so on benefit from it).

Plato’s Allegory of the Cave as a Contemporary Commentary on Shadow-Makers and the All-Too-Gullible Believers.
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Plato’s Allegory of the Cave can be read, beyond its classical epistemological meaning, as a strikingly modern commentary on the relationship between shadow-makers and believers who are all too willing to believe. In this sense, the allegory resonates strongly with what Nietzsche later called the all-too-human (menschlich, allzumenschlich): the deeply human tendency toward comfort, conformity, and uncritical faith.
🔥
In the cave, the prisoners mistake shadows for reality. These shadows are not accidental; they are produced by others; those who control the fire, the objects, and the narrative. Read contemporarily, the shadow-makers resemble modern producers of images, ideologies, media narratives, and belief systems. They do not merely deceive; they construct simplified, emotionally appealing representations of reality that are easier to consume than truth itself.
🔥
The believers, for their part, are not innocent victims alone. Their gullibility is bound up with fear, habit, and the desire for certainty. To question the shadows would mean to risk pain, disorientation, and social exclusion. Plato thus anticipates a psychological insight that feels distinctly modern: deception persists not only because some manipulate, but because many prefer illusion to the burden of truth.
🔥
Translated into English by ChatGPT.

Available from the end of February

Designed by Kevin Muser.

LIMITED SCARF EDITION 2026 x MAIS/ON KO.
PRE-ORDER. EDITION OF 32.

It’s more than just time to stand for something and to stand up to something. Stand with us – the 95% of creative workers, who bring enormous extra value to society and also make a big economic contribution overall (often a zero-sum game for the people who start things, but lots of local businesses, individuals, and so on benefit from it).

Plato’s Allegory of the Cave as a Contemporary Commentary on Shadow-Makers and the All-Too-Gullible Believers.
🔥
Plato’s Allegory of the Cave can be read, beyond its classical epistemological meaning, as a strikingly modern commentary on the relationship between shadow-makers and believers who are all too willing to believe. In this sense, the allegory resonates strongly with what Nietzsche later called the all-too-human (menschlich, allzumenschlich): the deeply human tendency toward comfort, conformity, and uncritical faith.
🔥
In the cave, the prisoners mistake shadows for reality. These shadows are not accidental; they are produced by others; those who control the fire, the objects, and the narrative. Read contemporarily, the shadow-makers resemble modern producers of images, ideologies, media narratives, and belief systems. They do not merely deceive; they construct simplified, emotionally appealing representations of reality that are easier to consume than truth itself.
🔥
The believers, for their part, are not innocent victims alone. Their gullibility is bound up with fear, habit, and the desire for certainty. To question the shadows would mean to risk pain, disorientation, and social exclusion. Plato thus anticipates a psychological insight that feels distinctly modern: deception persists not only because some manipulate, but because many prefer illusion to the burden of truth.
🔥
Translated into English by ChatGPT.

Available from the end of February

Designed by Kevin Muser.